Discover the Potential of the Chinese Gpaming Market in 2025

The Chinese gaming market is a powerhouse, growing more influential each year. In 2025 Chinese-speaking gamers are already comprising over 40% of Steam users, surpassing even English-speaking players. With over 700 million potential gamers, 15% of whom are PC and console, the possibilities are virtually limitless. This is a market you cannot afford to overlook.

Navigating the Unique Landscape

With limited access to Western platforms such as YouTube. Chinese gamers often miss out on what's happening with games globally, making it crucial to adopt a localized approach. Showing appreciation for these players and valuing their input allows you to build a strong market presence early on. Influencer marketing operates differently here; platforms are unique, and custom approach towards content and community marketing is essential. Understanding these nuances can make all the difference.

Our Approach at Huqiao

At Huqiao, we excel at navigating the complex world of Chinese social media and platforms like Bilibili, Red Book, and Douyin. Our active presence on these platforms fosters close relationships with the gaming community. With our deep understanding of China's online infrastructure, we effectively reach key audiences. We help our clients to grow and scale on this unique market.

The Outcome?

Soulstone Survivors ranking in China

10k

Egosoft’s followers on Bilibili

750k

Views on Awaken Realms after influencer campaign

“China was the biggest market for Crashlands (2016), so we expected the same for the sequel. But localization alone wasn't enough - we needed to reach Chinese players on platforms we don't know, in a language we don't understand. We needed a partner who would autonomously handle our presence in China while we focused on creating Crashlands 2. HQ for Gaming delivered exactly what we needed, and it's a huge relief knowing our marketing efforts in China are in good hands.”

Adam Coster

Founder and CEO, Butterscotch Shenanigans

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