Insights
Critical insights from China’s gaming landscape.
Data-driven. Always fresh.
Death of Fun! Embracing the future of players in 2025
The year 2025 finds the global gaming landscape undergoing profound shifts. The “2025 State of the Player” report – an annual analysis by Solsten – provides a data-driven look at how player behaviors evolve worldwide. In this report, Solsten analyzed over 500,000 players across 250 countries to measure more than 200 psychological traits and changes.
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Chinese Gaming Industry: Through Influencers Eyes
In the second episode of our YouTube series, our CEO Wojciech Jaworski 严立行 interviews Chinese gaming influencer Mo Han 默寒 - right inside his store in Shanghai about his perspective on the Chinese Gaming market.
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How China is Shaping Global Gaming Industry?
Our CEO Wojciech Jaworski sits down with Chao Yu, partner at Pillar Legal in Shanghai, to explore the major shifts happening in the industry right now.
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Snapshot of global gaming trends in 2025!
The global gaming scene is evolving fast, and Chinese players are central to it. In 2024, worldwide playtime hit record highs—even as spending dipped slightly. China’s 674 million gamers and powerful studios are shaping how we play, discover, and pay for games.
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Take your first steps on Douyin & start marketing games on the Chinese TikTok
From this article you will learn how to start your journey with marketing your games on Douyin in 4 steps - even if you don’t speak Chinese.
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Level up your game marketing campaign: Where to distribute your content?
You picked your target audience, but the question remains: how to connect with these people? Read part two of our game marketing guide to find the answer.
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Level up your game marketing campaign: How to communicate with your audience?
Learn how to effectively communicate with your audience in part one of our game marketing guide.
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Top trends in Chinese gaming in 2024
China’s gaming market is in full “2024 mode.” If you’re still not familiar with Chinese gaming trends in 2024, don’t worry. Here’s a list of a few trends you should definitely keep your eye on.
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Marketing PC games in China: a short introduction
Entering the Chinese games market might seem like an annoying hassle. Words like ISBN, censorship or a local publisher may come to your mind. But if your PC game was published on the global Steam… Players in China can access it. How is that possible? Read our article to find out!
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Community-building: what problems can you solve with your Chinese fans?
Can you imagine how many problems you can solve with a simple help of your game community?
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Increasing Sales in China for Gamedev: Your 5 NEXT STEPS
Want to increase game sales from China... but don't know where to start? Then get ready for the JUICIEST piece of content about Chinese marketing for gamedev you’ve ever read.
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Get in touch. Zero fluff. Pure strategy.
Wojciech Jaworski
CEO
ADDRESS
HK HQ:
Huqiao Games
Room B3, 19/F,
Tung Lee Commercial Building
91-97 Jervois Street
Sheung Wan, Hong Kong
hello[at]huqiaogames.com
EU HQ:
CDK sp. z o. o.
John Paul Avenue II 22
00-133 Warsaw
NIP 525-286-36-60
KRS 0000901525
REGON 389015135
Huqiao Games
Room B3, 19/F,
Tung Lee Commercial Building
91-97 Jervois Street
Sheung Wan, Hong Kong
hello[at]huqiaogames.com
CDK sp. z o. o.
John Paul Avenue II 22
00-133 Warsaw
NIP 525-286-36-60
KRS 0000901525
REGON 389015135