We Make Western Games Succeed in China
End-to-end support across every stage of your China journey. Tell us where you are — we'll show you how we can help.
We make western games succeed in China
Game Lifecycle Marketing
Custom services for Indie, AA and AAA studios. Choose your game's current phase.
Cultural & Quality Check
Spot cultural risks before Chinese players do.
Native Chinese gaming experts review your early build — gameplay loops, narrative and design for cultural risks and opportunities.
Prevents cultural misunderstandings
Provides actionable feedback
Maximizes ROI upon launch
Lowers risk of negative reviews
Game Localization
Make your game feel native, not translated.
Full Simplified & Traditional Chinese by an internal team of native gamers. Translation, cultural adaptation and proofreading.
Prevents cultural misunderstandings
Provides actionable feedback
Maximizes ROI upon launch
Lowers risk of negative reviews
Steam Capsule Optimization
More clicks, more wishlists — without ad spend.
Redesigning and adapting key visual assets or other visual assets to match the aesthetic preferences of Chinese players.
Boosts organic Click-Through Rates
Grows wishlist passively before the main campaign starts
Early Organic Marketing
Build your Chinese audience months before launch.
Utilizing early builds, demos, or marketing assets (trailers/concept art) to generate buzz on Chinese social media. Focused on organic influencers and content marketing.
Increases Steam wishlists from China
Builds community awareness months before release
It Works — Electronics Repair Simulator
It doesn’t matter if you are a new game with low awareness. What matters is choosing a trusted partner like Huqiao to connect you with the right influencers and promote your game effectively in the Chinese market.
Looks like we can help
Tell us about your launch window and goals — we'll show you what a campaign looks like for your game.
Influencer Campaigns
Structured campaigns with Chinese Influencers to drive gameplay reviews and immediate sales.
Structured KOL campaigns from micro to top-tier across Bilibili, Douyin and Huya — briefed to explain mechanics, review the release or drive immediate sales.
Targeted reach to engaged gaming audiences through trusted voices
Media Campaigns
Coverage in the outlets Chinese gamers trust.
Strategic placements in key Chinese gaming media to scale reach efficiently around launch day or major DLC releases.
Professional coverage in outlets like IGN China
Scale your reach efficiently
Chinese Event Management
Full-service representation at China's biggest gaming expos.
Full-service representation at ChinaJoy, WePlay, Bilibili World & Steam Events. Booth design, staffing and on-site management.
No travel needed — HUQIAO acts as your local team on the ground
Ensures professional representation and direct player interaction
Soulstone Survivors
Early organic campaign via Bilibili and Douyin — growing wishlists from China significantly ahead of Early Access launch.
Looks like we can help
Tell us about your launch window and goals — we'll show you what a campaign looks like for your game.
Ongoing Organic Marketing Support
Keep your game alive in Chinese players' feeds.
Daily social presence management on BiliBili, Douyin and RedNote. Our most popular service.
Trusted by Medieval Dynasty, Factorio, Timberborn, How Many Dudes, Spell Brigade
Performance Marketing
Grow China revenue continuously, not just at launch.
Data-driven ad management focusing on ROI, Wishlists, and Sales on global platforms.
Continuous optimization for maximum return on ad spend
Marketing to Chinese players on global platforms.
Soulstone Survivors
Early organic campaign via Bilibili and Douyin — growing wishlists from China significantly ahead of Early Access launch.
Looks like we can help
Tell us about your launch window and goals — we'll show you what a campaign looks like for your game.
Business Development in China
Keep your game alive in Chinese players' feeds.
Comprehensive advisory on long-term growth strategy — helping you adapt to local regulations, platforms, and key partnership opportunities.
Better understanding of Chinese market opportunities
Avoids pitfalls and lowers market entry risk
Chinese Market Workshops
Get your whole team China-ready from day one.
Interactive sessions bridging the knowledge gap between Western studios and the Chinese market — covering player psychology, UI/UX, content and market trends.
Aligns your team on why cultural changes matter
Builds a development culture that considers the Chinese audience from day one
China Market Entry Strategy
A clear go-to-market plan built around your game
A tailored, step-by-step roadmap for releasing your title in China — covering platform selection, pricing strategies, and competitor analysis to find your game's unique niche.
Provides a clear "Go-to-Market" plan
Ensures resources are allocated to channels with the highest initial impact
Chinese Game Marketing Certification
Build in-house China expertise that stays with your team.
Playbooks on communication, crisis management, and feedback interpretation.
Better understanding of Chinese market opportunities
Avoids pitfalls and lowers market entry risk
B2B Event & Logistics Support
Close deals in China without the language barrier.
Operational assistance for your executive team visiting China — logistics, translation and facilitation during B2B events or partner visits.
Operational assistance for your executive team visiting China
Logistics, translation and facilitation during visits
Soulstone Survivors
Early organic campaign via Bilibili and Douyin — growing wishlists from China significantly ahead of Early Access launch.
Looks like we can help
Tell us about your launch window and goals — we'll show you what a campaign looks like for your game.
“HUQIAO didn't just open the Chinese market for us - they taught us how to understand it. They're true enthusiasts who really know their stuff.”
“China is the biggest market, but we needed a partner to handle marketing on local platforms in a language we don't understand. HQHK delivered exactly that.”
“HUQIAO helps with influencer outreach, building a presence on Chinese social networks, and highlighting cultural traits we might miss on our own.”
Your dedicated partner in China
One point of contact. Full transparency.
