Insights

Critical insights from China’s gaming landscape.
Data-driven. Always fresh.

Death of Fun! Embracing the future of players in 2025

The year 2025 finds the global gaming landscape undergoing profound shifts. The “2025 State of the Player” report – an annual analysis by Solsten – provides a data-driven look at how player behaviors evolve worldwide. In this report, Solsten analyzed over 500,000 players across 250 countries to measure more than 200 psychological traits and changes.

Category

Take your first steps on Douyin & start marketing games on the Chinese TikTok

From this article you will learn how to start your journey with marketing your games on Douyin in 4 steps - even if you don’t speak Chinese.

Category

Level up your game marketing campaign: Where to distribute your content?

You picked your target audience, but the question remains: how to connect with these people? Read part two of our game marketing guide to find the answer.

Category

Level up your game marketing campaign: How to communicate with your audience?

Learn how to effectively communicate with your audience in part one of our game marketing guide.

Category

Top trends in Chinese gaming in 2024

China’s gaming market is in full “2024 mode.” If you’re still not familiar with Chinese gaming trends in 2024, don’t worry. Here’s a list of a few trends you should definitely keep your eye on.

Category

Marketing PC games in China: a short introduction

Entering the Chinese games market might seem like an annoying hassle. Words like ISBN, censorship or a local publisher may come to your mind. But if your PC game was published on the global Steam… Players in China can access it. How is that possible? Read our article to find out!