Toplitz Productions: Establishing a Strategic Foothold for a Diverse Game Portfolio

The Challenge & Solution

The Challenge

Toplitz Productions has a robust portfolio, frequently releasing new games or major marketing beats every month or two. While they had previously worked with Chinese agencies, they lacked precise insights into the market and needed more than just a standard co-publisher locking them into rigid contracts. They needed a highly flexible, transparent partner who could act as an extension of their internal team—a "right arm" in China to help manage their diverse IP lineup consistently.

Our Collaborative Strategy

Instead of treating each game as an isolated project, we integrated closely with Toplitz’s marketing and brand managers via a shared Discord channel to ensure our local efforts perfectly mirrored their global strategy.

• Portfolio-Wide Influencer Engagement: Because simulation and dynasty-building games have a universal appeal with an accessible entry level, we maintained a steady stream of influencer content across multiple titles to show Chinese players that the games were active, supported, and evolving.
• Closing the Feedback Loop: We went beyond marketing by gathering feedback from both influencers and community. 
• Offline Presence: We supported Toplitz’s physical presence by showcasing their games at major Chinese offline events like ChinaJoy and WePlay, proving the developer's direct commitment to the local audience.
  


Impact & Results

• Across 9 supported games, our campaigns generated a total of approximately 2.5 million views (averaging nearly 300,000 views per game).
• For the title Survive the Fall, influencer efforts generated such strong localized interest that the game saw more sales from China than it had wishlists prior to launch.
• The highly anticipated title Permafrost successfully secured tens of thousands of wishlists from the Chinese market.

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Why It Worked

This success stems from absolute transparency and teamwork. By integrating directly with Toplitz’s brand team, sharing assets, and aligning on global marketing beats, we ensured that nothing was lost in translation. We didn’t just translate their games; we localized their entire communication pipeline.

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