Huqiao Games at MIGS 2026: How to Launch in China Without a Crazy Marketing Budget

Join Aleksander Ptak at MIGS 2026 for real Western game case studies and actionable China marketing strategies.

For North American studios considering China, practical questions come first: how to present a game to local players, which channels to explore, and what to prioritise before the next launch or update.

These are the questions we’re bringing to MIGS Montréal on November 10–11, where our Key Account Manager, Aleksander Ptak, will share practical lessons on reaching Chinese players without a massive marketing budget.

MIGS 2026: Connecting with North American Game Studios

Montréal International Game Summit (MIGS) is a key focus of our North American plans this November. Through its conference sessions and business meetings, we’ll continue building relationships with studios across the region and sharing perspectives from our work with Chinese gaming communities.

Our Managing Director, John Kavvouras, and Key Account Manager, Aleksander Ptak, will be at the Grand Quay of the Port of Montréal.

For developers and publishing teams, it’s an opportunity to discuss a specific project with us: how its core appeal comes across to Chinese players, which local channels may be relevant, and how China could fit into the next release milestone.

Aleksander Ptak at MIGS 2026: How to Launch in China Without a Crazy Marketing Budget

‍Aleksander will present “How to Launch in China Without a Crazy Marketing Budget,” a  case-study-driven session exploring practical, budget-conscious approaches to marketing Western PC games in China.

‍Aleksander Ptak is a marketing specialist focused on bringing Western PC games to the Chinese market. He has worked on over 150+ games, including Factorio, Dawn of War IV, and V Rising, bringing experience in organic community building and direct influencer collaborations on Chinese platforms such as Bilibili (哔哩哔哩), Douyin (抖音), RedNote (Xiaohongshu - 小红书). 

Succeeding in China doesn't require a massive budget. Drawing on real game launches, he’ll share actionable 'quick wins' that have helped drive Steam wishlist spikes on indie budgets. He’ll cover Steam page tweaks, in-game adaptations, organic marketing on Bilibili 哔哩哔哩, Douyin 抖音, RedNote Xiaohongshu 小红书, local channels, and the Chinese media landscape.

The session offers a starting point for teams deciding which activities deserve attention within their available time and budget.

Join us: 

• Date: November 11, 2026
• Time: 10:55–11:15 a.m. (Montréal time, UTC−5)
• Stage: Green Stage

View the session on the official MIGS programme

A North American base, connected to China

Our new Vancouver-area office in Burnaby gives Canadian and US studios a local point of contact with Huqiao, connected to colleagues working on the ground in China.

For developers and publishers, this creates more opportunities to meet in person, discuss a game’s direction, and bring local market perspectives into planning. Those discussions can connect a team’s next release or update with what Chinese players are saying, where relevant communities gather, and how a game is presented to them.

Canada offers a strong setting for that work. According to ESAC’s 2024 industry report, Canada had 821 active video game studios in 2023–24, with 83% based in British Columbia, Ontario, and Quebec. 

On October 2, John Kavvouras and Jie (G) Xiong represented Huqiao at XP Game Connect Vancouver. John joined the panel  “Canada ↔ Asia: Finding Opportunity Across Markets” alongside Morgan Hodkinson, Game Director at Kabam; Sam Fisher, CEO of Hyper Hippo Entertainment; and Jason Lepine, Founder & CEO of XP Gaming. 

Together, they explored opportunities and challenges in expanding between the Canadian and Asian gaming markets.

Meet John and Aleksander at MIGS 2026

Attending on November 10–11? Bring your Steam page, trailer, or plans for an upcoming release or update.

We’d love to discuss the questions behind your China plans, including which communities might connect with your game and what local adaptation could be worth considering before your next milestone.

‍Join Aleksander’s session on November 11 and meet John and Aleksander in person at MIGS. 

Can't make it? Book a call with our team before or after the event to discuss your game and its potential in China:

Meet Huqiao Games at MIGS 2026 — Book a Meeting with Our Team

See you in Montréal!